Yeojin Bae infuses each of her collections with an edgy elegance and razor sharp tailoring that reflects fashion at its chicest.
The Korean-born Australian designer has gained a cult following for her stylish, structured silhouettes with subtle sex appeal.
She envisages women as intelligent, confident and independent and accordingly designs every collection informed by this philosophy.
In response each of her collections come armed and ready with impeccable tailored jackets and luxurious fabrications that allow the wearer to move from day into night with ease.
Most intriguing is how Bae’s sensibilities are grounded in an artisan’s approach. She has built her career with the patience of a perfectionist, starting at art school at the age of 4 in Korea.
At age 15, she was the youngest student attending the Whitehouse Institute of Design. From that point on Bae lived and breathed fashion immersing herself in the industry working as a senior designer in Australia for 13 years and gaining valuable experience in New York with internships with Marc Jacobs and Anna Sui.
Bae launched her own eponymous label in 2006. Its contemporary femininity struck a nerve with New York’s most influential buyers and leading department store Barney’s bought her entire collection.
In 2007 she was awarded the LMFF Designer Award presented by Tiffany and Co, one of the most prestigious awards for young designers. It would prove a seminal year with Bae also invited to design a unique capsule collection for Target Australia in October 2007.
Her breakthrough status was cemented further when she was nominated in 2009 for the Prix de Marie Claire Designer of the Year Award.
So coveted is her signature style that Bae’s unique designs are now worn all over the world by celebrities including Sarah Jessica Parker, Jennifer Lopez, Rihanna and Rose Byrne.
Bae has worked as an ambassador with leading luxury brands including Laurent Perrier and BMW as well as representing Australia as a goodwill ambassador in Korea.
With over 20 years design experience, Bae understands and appreciates the lifestyle needs of a modern working woman.